Legal
Privacy policy
What information this site collects, why, and how it is used.
343 real plans in the US, last updated 28 Oct 2026How we check
Legal
What information this site collects, why, and how it is used.
Legal
Last updated: 13 October 2026.
This policy explains what information UK/US Plan Comparator (“we”, “us”) collects when you use this site, why we collect it, and how it is used. This is a working description of what the product actually does today, not boilerplate copied from another site, and it has not been reviewed by a lawyer — if you need a legally binding privacy policy for your jurisdiction, have this reviewed by counsel before relying on it.
Privacy in short
Your ZIP code finds a region, not your address. A click on an offer records the plan and the area. The Bundle Builder keeps your details only if you say yes.

When you enter a ZIP code on a comparison page, we use it to look up a coverage region so we can show plans available in your area. We do not require an account and do not ask for your name or address to run a comparison.
The Bundle Builder is a lead-capture form: if you complete it, we collect the name, email address and (optionally) phone number you provide, along with your answers to the stepper questions (what you're looking for, your location, and similar preferences) and which bundle offer, if any, you were shown. We collect this so that the matching provider or our team can follow up with a quote or offer relevant to what you asked for. We only submit the form, and store this data, when you explicitly give consent on the form itself.
When you click through to a provider's site from a “View offer” or “Go to provider offer” link, we record that a click happened: which placement and plan offer it was, your approximate region (if known from your search), and any UTM campaign parameters present on the link. We do not record your IP address, device fingerprint, or any data about what you do after you leave this site.
If you say yes, we use Google Analytics 4 to count visits and see which pages are useful. It records the pages you view, roughly where you are (country or city level), your browser and device type, and how you arrived. We do not use it for advertising, we turn off ad personalisation and Google signals, and we do not send names, emails or anything you type into the comparison tools.
No analytics cookies are stored unless you press “Accept analytics” on the small notice shown on your first visit. If you press “No thanks”, Google may still receive an anonymous, cookieless page-view ping, with no cookie or identifier stored on your device. Your choice is saved in your browser only. To change it, clear this site's data in your browser settings and the notice will appear again.
Some providers and plan offers shown on this site, marked with a “Sponsored” badge, are affiliate or commercial placements: if you click through and sign up, we may receive a referral fee from that provider. Sponsored placement does not change the real monthly cost calculation used to rank or display a plan — it only affects which, if any, offers are highlighted and whether a click is routed through an affiliate link. See our terms of service for more detail on how comparisons and sponsorship interact.
Bundle Builder leads and click records are retained for as long as needed to respond to the lead and measure affiliate performance. To ask what data we hold about you, or to request deletion of a Bundle Builder submission, contact us using the details on this page once they are published, or through whichever channel this site links to.

Comparing needs no account
We look up the region for the code you enter and show plans listed for it. We do not ask for your name or address to run a comparison.
